You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

• The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
• You want to be a "scroll stopper!"
• How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
• You must know your target audience and it's NOT everyone anywhere.
• Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
• Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
• You must know your ICA (Ideal Client Avatar before you can know your target audience.
• Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...

Every entrepreneur suffers from imposter syndrome and FOMO more than once. Discover what you can do about it in episode 60 of Business Fabulous.

• All entrepreneurs suffer from Imposter Syndrome and FOMO--more than once during the lifetime of their businesses. 
• I explain Imposter Syndrome and FOMO in the episode.
• Everyone begins somewhere and the most successful people did not get where they are now immediately or without failure.
• I discuss my own struggles with Imposter Syndrome and FOMO during the episode.
• I give examples of what you can do to successfully deal with both Imposter Syndrome and FOMO.

Mentioned in the episode:

• My entire business is built on Kajabi. If you'd like to get a tour of the back end of my website and how I run everything on this amazing all-in-one platform, reach out to me and let me know! Email me: [email protected] or leave me a message on Facebook Messenger if we're Facebook friends!
• You CAN do it! I'm here to help you with free...

We all do it. Give yourself a break, and here are some other helpful strategies.

In this week's episode:

• Even though I still can't notice a foul most of the time, I love watching basketball. You'll hear why in the episode.
• I didn't allow myself to watch any basketball games for almost three years.
• This was a very stupid move on my part...I explain why I did it in the episode.
• I watched basketball highlights for over an hour the other day for the first time in a long time.
• But I wasn't ready to do it before...
• I provide strategies on what to do personally and professionally when you do stupid things on social media in the episode.
• Most of your social media posts are NOT being seen right now. Grab a spot in my social media series here.

Mentioned in the episode:

• Bonnie's microphone
• Arkon Mounts (Use the code "BonnieLFrank" to save 10-20% every single day!

Are you on the list??

Get on the wait list for the Business Fabulous Social Media Cafe and gain access to...

Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

• The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
• The actual location doesn't matter--as long as it's where your people are!
• You must know the demographics of your audience on and off of social media.
• Google "social media demographics 2020" for this year's general demographics on each social media platform.
• Look at social media metrics on each of your social media platforms to determine your exact demographics there.
• I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
• Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
• I...

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

• It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
• There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
• There's a lot of live broadcasts right now, too.
• People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
• Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...

Adding to the engagement strategies for live broadcasts from episode 53, I provide even more strategies and give loads of engagement examples from my own life.

In this week's episode:

• By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
• Your title MUST be compelling!
• You need to draw your audience in.
• Use hashtags EVERYWHERE (on every platform) on social media. (I provide the number of hashtags to use on specific platforms in the episode.)
• You should be using relevant hashtags as well as uniquely branded hashtags
• Try the AMI Headline Analyzer to see if your titles/headlines are using strong marketing and/or emotive words.
• You cannot own a hashtag, but you can dominate them.
• On Instagram, you should be using a variety of growth and content hashtags.
• You need to...

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

• By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
• Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
• It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
• I used Streamyard for this (and many) of my live broadcasts.
• You're not as visible online as you think you are--don't assume that your audience knows what you're up to
• Behind the Scenes (#BTS) is a great way to let people know (I give loads...

Why use your great content marketing pieces once? Learn to easily use one piece of content (like audiograms or Instagram and Facebook stories) in multiple ways.

 In this week's episode:

• In Episode 10, I mention 25 ways to repurpose one podcast episode.
• You can easily repurpose an audiogram or Instagram (or Facebook) story, as well.
• You can automatically have your Instastories appear on Facebook (I detail how to do this in the episode)
• Facebook is also experimenting with automatically having Facebook stories appear on Instagram. 
• Adding an intro and outro to an instastory can dramatically change that social media story into a great piece of video marketing content for an email or future opt in to build your email list.
• This same piece of content can be used in a multitude of other ways, too (these are listed in the episode).

Mentioned in this episode:

• Episode 10: 25 Ways to repurpose one podcast episode for more subscribers, increased downloads and greater social...

Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.

 In this week's episode:

• You should put at least two hashtags on each social media post and on every social media platform.
• Instagram feed posts can have up to 30 hashtags.
• Use one uniquely branded hashtag and one relevant (topical) hashtag.
• You cannot own a hashtag, but you can dominate them.
• Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
• It's really important to try new things like STORIES on Facebook and Instagram.
• Instagram users go to stories first!
• Check my these episodes for Instagram stories Info: here here here here 
• It's really important to test out your hashtags and try new ones and then test again!

Mentioned in this episode:

• Business Fabulous Social Media Cafe
• Business Fabulous Academy
• Link Tree

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to...

These two strategies are the most crucial to reach more of your target audience organically on social media.

 In this week's episode:

• Now, more than ever before is the time to KNOW and SERVE your audience!
• People buy FROM you because OF you!    ~ Bonnie L Frank
• Give your audience what they want.
• I detail five types of social media posts in the episode.
• The 80/20 rule (detailed in the episode) is key to reaching your target audience online and having them engage with your content.
• The 80/20 rule builds your know, like, and trust factor with your audience.
• 80% of my social media content includes inspiration, motivation, healthy recipes, self care, gratitude journal writing, morning routine, books I'm reading, etc.

Mentioned in this episode:

• Business Fabulous Social Media Cafe
  
  

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much...